Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. Forget about cutting chai, try cutting beer this summer!
“We wanted to give our guests another reason to savour beer. Served in customised cutting glasses… More than that, cutting beer is about the joy of sharing your ideas and fears, your day’s worries, a good joke and your favourite cutting brew with friends, family or colleagues,” Priya Vasudeva, general manager-marketing, The Beer Cafe, said in a statement.
The chain has the widest variety of draught beers that will be served in customised cutting glasses. This will give beer enthusiasts a chance to try different styles of beers and see what style they love the most.
Single servings begin at Rs 39 for the regular Fosters and Kingfisher, Rs 79 for beers such as Oranjeboom, Bira and Heverlee Witte and it goes up to Rs 129 for specialty brews such as Hoegaarden, Stella, Erdinger, Paulaners, Fullers and Flensburger, among others.
You can also make your own cutting beer slider at just Rs 599. The cutting beer is available across The Beer Cafe outlets in the Delhi NCR region.
27 Apr. 2016