Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Tasmac beer sales get summer, election kick
For tipplers here, though, the heat and elections combined together are a prescription for beer. That is why after two years, beer sales at The Tamil Nadu State Marketing Corporation Limited have gone up by 20 per cent.
“Outlets which sold 50 bottles in February are now selling more than 100 bottles per day,” said one of the union members who wished anonymity. Exact figures could not be ascertained from Tasmac officials owing to the Model Code of Conduct being in force, but Tasmac union members confirmed that the graph is trending upward in the last 40 days, roughly coinciding with the onset of summer, and electioneering.
Of course, there are other reasons too, industry observers say. A SWOT (Strength, Weakness, Opportunities and Threat) analysis that Tasmac undertook a few months ago helped it strengthen its infrastructure and it is now reaping the fruits. Beer sales dropped last in 2014 (10 per cent) and 2015 (20 per cent).
The reason: liquor prices were hiked. In March 2015, 20.85 lakh cases were sold compared to 25.39 lakh cases previous year. April witnessed sale of 21.71 lakh cases in 2015 against 27.60 lakh in 2014.
There were other concerns too — one, beer needs to be served chill and Tasmac outlets had poor infrastructure. Secondly, not all brands are available in Tamil Nadu.
Tasmac, the cash cow of the State, has more than 6,000 outlets across the State where more than 70 lakh people consume liquor. Of this, more than 2,300 outlets sell beer. And yes, parties and their leaders continue to talk of prohibition.
27 Apr. 2016