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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Heavy rush at Tasmac outlets

Crowds at a Tasmac outlet ahead of dry days is not something uncommon.

“This time, however, there is a lot of talk among our customers about what will happen after the elections,” said a salesperson at a Tasmac outlet in Adyar.

As the State gets ready for the Assembly elections, alcohol will not be sold on May 14, 15, 16 and 19.

On Thursday evening, large crowds were seen outside many Tasmac outlets in the city as people went to stock up ahead of the dry days before the State goes for polling.

“Even though the shops will be open on May 17 and 18, many are aware that a ban could happen after the results are out,” said a Tasmac employee. The Tasmac outlets, too, were well-stocked providing a great variety of beers and other liquor.

The rush at Tasmac shops is expected to be more on Friday.

While the AIADMK has promised prohibition in a phased manner, the DMK, PMK and the PWF have called for total prohibition.

13 May. 2016

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