10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Why Tamil Nadu may soon ban alcohol – BBC
It's early evening and as the hot sun begins to fade on a particularly hot and humid summer day, a constant stream of buyers begins to troop into liquor shops dotting a busy commercial area in the north of the city.
Most customers at these government-run Tamil Nadu State Marketing Corporation (Tasmac) stores are daily-wage workers, rickshaw drivers and low-level government employees.
Most buy small bottles of whiskey, crank them open right there and drink up, throwing empty bottles and plastic cups on the nearby pavements or streets.
The first Tasmac store was set up in 1983 - in just over three decades, their numbers have risen to over 6,800 and locals say every single village in the state has one within walking distance.
But campaigners say this ease of accessibility has fuelled massive alcohol addiction in the state with nearly 10 million addicts.
According to the government's own admission, more than seven million people in the state drink daily.
Tasmac stores are everywhere, near schools, near churches and temples and near hospitals, he says.
"Major crimes and accidents are fuelled by alcohol, it is also leading to cases of sexual harassment of women and robberies. Alcohol abuse is also the reason why the state has the largest number of widows under 30 years of age," he says.
A group of women flower sellers in Rattan Bazar area say they support prohibition because their husbands spend all their daily earnings on alcohol.
Among them is V Bharathi, a 40-year-old mother of two girls.
"My husband earns 200 rupees ($2.9; £2) a day, but he brings home only 100 rupees. He drinks all the time and if I object, he beats me up," she says.
In their election manifesto, the DMK said it would halt sales in one fell swoop, the AIADMK announced it would introduce the ban in "a phased manner".
Voting was held on Monday and counting is due on Thursday, but all exit polls are already predicting a victory for the DMK and it's being suggested that the alcohol ban may have had something to do with the DMK's fortunes.
However, this is not the first time the state is considering prohibition - it was first introduced in Salem district in 1937 and later expanded to cover the entire state.
That, analysts say, is because alcohol sales fetch the state exchequer billions of rupees annually in sales tax and excise duty - this year, the earnings are pegged at 300bn rupees ($4.5bn; £3bn) - and no government is happy to forego this considerable sum of money.
Campaigner, however, point out that prohibition has been successful in several other states.
In April, the eastern state of Bihar announced a complete ban on the sale and consumption of alcohol.
Reports coming out of the state, however, suggest that the ban has just pushed the alcohol trade underground, and that illegal sales are rampant.
There are also reports that many have been travelling to alcohol shops in border districts in the neighbouring states of Uttar Pradesh and Jharkhand to buy alcohol.
Mr Raju, however, believes that shutting down Tasmac shops will go a long way in curbing alcoholism in the state.
"It is the government's moral responsibility to bring in prohibition. Making it harder for people to buy alcohol will definitely help.
"Can students and women go to Andhra Pradesh every day?"
18 May. 2016