Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Akhilesh advises people to ‘drink less’
“The decision on banning liquor cannot be taken in haste. Interest of cane farmers and employment of lakhs of people in liquor shops are related with this. Presently, we can only advise people to drink less (liquor),” Mr Yadav said.
The Chief Minister’s remarks have come against the backdrop of his Bihar counterpart Nitish Kumar recently advising him to ban liquor in his State.
Mr Kumar had said, “ Waqt ke saath doosre tareekon se iski poorti ki jaa sakti hai” (The losses incurred due to revenue loss can be offset by other ways).
He had also sought support from Uttar Pradesh to ensure prohibition in bordering areas.
Mr Yadav was here to launch and lay foundation stones of several development projects worth over Rs 400 crore.
The SP spokesperson, Rajendra Chaudhary, had, however, criticised Mr Kumar accusing him of making “negative comments” against Uttar Pradesh and thus emboldening communal forces against which the U.P. government is fighting.
Attacking the BSP, Mr Yadav said the previous government did “nothing” and only concentrated on installing statues of Mayawati and making memorials.
“Now they have also started talking of development. Buaji (as Akhilesh calls Mayawati) is now realising that she suffered loss due to her work,” he said.
Highlighting his government’s works, Mr Yadav said soon police force would be modernised and after receiving an emergency call it will reach within 15 minutes for help.
26 May. 2016