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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer may be most popular drink for tourists

If revenue receipts are to be considered, the sale of hard liquor is higher than beer (malt liquor) in Goa, but the excise department believes this alone can't be taken as a true measure of consumption pattern of different types of alcohol sold in the state.

Only a research study of the consumption pattern will give a true picture even as generally domestic tourists visiting Goa prefer light spirits like beer rather than hard liquor which cost less than the latter.

In 2015-16, the sale of beer was 78.69 crore whereas 121.21 crore of Indian Made Foreign Liquor (IMFL) was sold for the same period.

Menino D'Souza, excise commissioner , said unless there is a proper study it cannot be said what type of liquor sold more. "Mere receipt can't be a deciding factor at this stage," he said. A bottle of hard liquor will cost more than a similar quantity of beer for higher content of alcohol. Also, hard liquor is taxed higher. Beer contains 8% (as volume by volume) alcohol content, whereas in IMFLs such as whisky, brandy, rum it is 42.8 % and in wines, it is 12%-14 %.

Higher the cost of the bottle and its alcohol content, it will attract a higher tax slab. D'Souza said tax on hard liquor bottles will vary from 20 to 3,400. There is a different tax slab for a bottle carrying alcohol content of 42-60 % (volume by volume).

Besides, IMFL and beer, the sale of foreign liquor and spirits and wines is also high. For 2015-16, the sale of wine was 3.15 lakh and 22.48 crore of foreign liquor and spirit.

The state has seen an upward swing in the sale of liquor since 2011-2012. On an average, 200 new licences are issued every year, said D'Souza. Total alcohol licences issued is 10,534.

7 Jun. 2016

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