Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
C&C Group signs new distribution agreement in Singapore market
Interbev Singapore will begin its nationwide distribution of Magners in Singapore from 1 September 2016, while sales of Magners by Interbev Singapore will be supported by its business partner, F&N Foods – also a subsidiary of ThaiBev.
The two companies are “strategically placed” to provide an extensive distribution network to develop and grow premium brands, C&C Group said.
Conor Hardy, regional director of C&C Group’s Asia-Pacific division, said: “We are delighted to announce this new strategic partnership with Interbev in Singapore. Magners has been long established in the Singaporean market and is one of leading cider brands. This partnership with Interbev will allow Magners to enhance its cross-channel presence and availability.”
Kevin Ng, vice-president – international business for Interbev Singapore, added: “We are happy to be in this new distribution partnership with C&C Group. Together with our partner in business, F&N Foods, we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore.”
The move follows similar agreements with Coca-Cola Amatil to distribute the Magners brand in New Zealand, and with San Miguel Marketing Thailand to strengthen the presence of the cider brand in the Thai market.
8 Jun. 2016