The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. No ‘timing’ impact on Tasmac sales as black-marketeers step in
At an outlet near Chepauk Stadium on Tuesday, more than 20 people were standing in queue at 11.45 a.m. waiting for the shop to open. “There has been no impact on sales. The footfalls have not dwindled,” said the salesperson at the counter. This outlet sells liquor worth Rs. 4 lakh a day.
At an outlet near Choolaimedu, which borders areas including Kodambakkam and Vadapalani, liquor is purchased in bulk the previous night and sold in black in the morning at a higher price. The manager at the Choolaimedu outlet said, “Curtailing the time in the morning has hardly made any impact. There are people who buy from us the previous night and sell it outside before 10 a.m.”
Tasmac outlets in places including T. Nagar, Kodambakkam, Poonamallee, Guindy, Triplicane, Velachery and Ambattur are witnessing brisk business, and in some locations, sales have increased by 10-15 per cent.
“Even though shops open at 12 noon in some places, the bars open earlier and sale of liquor is happening there,” said a Tasmac union member.
Night shift effect
Contrary to the general trend, sales of shops in localities like Egmore and Koyambedu have dipped marginally. The reason: workers who do night shifts here leave for home by around 9.30 a.m. and do not stay back till the shops open.
A salesperson at an outlet in Egmore said, “People who work in and around the railway station come here for a drink in the morning, and now with the time restriction, they leave for home once they finish work.”
The outlet usually sells liquor worth Rs. 3.5 lakh a day and this has come down by 20 per cent. Similarly, at an outlet near Chintadripet market, sales have come down to Rs. 2 lakh a day from Rs. 2.5 lakh a day. “People working in the fish market come here in the morning after their work. Those tipplers are now leaving as the shops open late,” said a person in charge of the outlet.
District Collectors across the State have sent their first list to Tasmac.
“We have received a list of more than 1,000 outlets which officials feel are sensitive and need to be closed. The team is working on short-listing the first 500,” an official said. About 70 lakh people, less than 10 per cent of the State’s population, consume liquor at these outlets every day.
8 Jun. 2016