Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. No ‘timing’ impact on Tasmac sales as black-marketeers step in
At an outlet near Chepauk Stadium on Tuesday, more than 20 people were standing in queue at 11.45 a.m. waiting for the shop to open. “There has been no impact on sales. The footfalls have not dwindled,” said the salesperson at the counter. This outlet sells liquor worth Rs. 4 lakh a day.
At an outlet near Choolaimedu, which borders areas including Kodambakkam and Vadapalani, liquor is purchased in bulk the previous night and sold in black in the morning at a higher price. The manager at the Choolaimedu outlet said, “Curtailing the time in the morning has hardly made any impact. There are people who buy from us the previous night and sell it outside before 10 a.m.”
Tasmac outlets in places including T. Nagar, Kodambakkam, Poonamallee, Guindy, Triplicane, Velachery and Ambattur are witnessing brisk business, and in some locations, sales have increased by 10-15 per cent.
“Even though shops open at 12 noon in some places, the bars open earlier and sale of liquor is happening there,” said a Tasmac union member.
Night shift effect
Contrary to the general trend, sales of shops in localities like Egmore and Koyambedu have dipped marginally. The reason: workers who do night shifts here leave for home by around 9.30 a.m. and do not stay back till the shops open.
A salesperson at an outlet in Egmore said, “People who work in and around the railway station come here for a drink in the morning, and now with the time restriction, they leave for home once they finish work.”
The outlet usually sells liquor worth Rs. 3.5 lakh a day and this has come down by 20 per cent. Similarly, at an outlet near Chintadripet market, sales have come down to Rs. 2 lakh a day from Rs. 2.5 lakh a day. “People working in the fish market come here in the morning after their work. Those tipplers are now leaving as the shops open late,” said a person in charge of the outlet.
District Collectors across the State have sent their first list to Tasmac.
“We have received a list of more than 1,000 outlets which officials feel are sensitive and need to be closed. The team is working on short-listing the first 500,” an official said. About 70 lakh people, less than 10 per cent of the State’s population, consume liquor at these outlets every day.
8 Jun. 2016