Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. Carlsberg plant at Mysuru to be ready next year
Carlsberg India is setting up one of its largest beer manufacturing facilities in Mysuru district of Karnataka.
Under construction, it will have annual production capacity of 80 million litres and be ready next year, Michael N Jensen, managing director, Carlsberg India, told this newspaper.
The company’s presence in the southern markets is lower than its foothold in the northern part. Carlsberg is the third largest beer maker in the country, with 15.7 per cent of the market.
The UB Group's Kingfisher has 52 per cent, followed by SABMiller at 25 per cent.
Unlike other markets, Carlsberg in India had been focusing on specific cities to grow sales.
Currently the company targets 140 cities. Its presence in the northern part is backed by seven manufacturing units (including that of co-packers).
The markets in the south remain under-supplied, with a plant each in Chennai and Hyderabad.
Once operational, the Mysuru plant will help Carlsberg increase its sales and become the second largest player in the market, Jensen hopes. “We’ve been in the Indian market for over nine years and achieved the number three position within the first four years,” he said.
Annual per capita beer consumption is less than two litres a year in India, compared to 32 litres in China and 43 in Japan.
About 85 per cent of the beer sold in the country are strong, with alcohol levels between five and eight per cent.
Tuborg, a Carlsberg brand, is the second largest selling, after Kingfisher.
28 Jun. 2016