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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Public-Interest Litigation claims ‘Godfather’ beer hurts religious sentiments

A PIL was on Friday moved the Delhi High Court seeking to restrain manufacture, supply and sale of 'Godfather' beer in the national capital, saying that it hurt religious sentiments.

godfather1

The plea by a civic organisation has submitted that “sentiments and emotions” of the public at large of every religion would be affected as the word 'God' is used by everyone to refer to the "almighty power".
It said the Delhi government should not allow sale of the beer at their authorised shops in the city.
"The Godfather (beer) manufacturers are against humanity and the principle of natural justice as they are intentionally harassing and damaging religious emotions," the plea by Devinder Singh, president of Jan Chetna Manch, alleged.
The petition filed through advocate AP Singh said the words "God" and "father" have significant importance in religion.
"The Godfather manufacturer should extend their apology to the people through two national English and Hindi newspapers in order to protect the sentiments and emotions of public at large," the plea has urged.
The petition is likely to come up for hearing next week.
Godfather Strong beer is particularly popular in northern India. — PTI

4 Jul. 2016

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