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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Philippines. San Miguel is now brewing draft beer

There is nothing quite like the taste and flavor of freshly brewed beer at any given time of the day. Draft beer has created a revolution among discerning beer drinkers on the lookout for more distinct flavors and a unique drinking experience; thus San Miguel Lifestyle Brews, a selection of beers crafted to appeal to the evolving crowd of beer lovers and sophisticated palates.

san-miguel-launch-draft-beers

“The San Miguel Lifestyle Brews is the premium line of artfully crafted beers that we brew locally to retain freshness,” said brewmaster Emil Macapugay in a statement.

“Beer drinkers have enjoyed these variants for years, and as people’s tastes evolve, we bring them fresher ways to enjoy the flavors they love and exactly as our ‘brewmasters’ intended them to be,” he added.

San Miguel Brewery has partnered with select bars and pubs in Metro Manila to provide the San Miguel Lifestyle Brews in draft format: San Miguel Super Dry, known for its crisp and clean finish with aromatic hop notes; San Miguel Premium All-Malt, comes with a distinct flavor and notes of sweetness counterbalanced with a pleasant bitterness; and the full-bodied Cerveza Negra with the flavor of roasted malt as the backbone for pleasant caramel notes.

San Miguel Brewery has swept the 2016 Monde Selection as all three Lifestyle Brew variants were recognized this year. San Miguel Premium All-Malt and Cerveza Negra received the Monde Selection Gold Medal while San Miguel Super Dry received the Silver Medal.

4 Jul. 2016

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