Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Philippines. San Miguel is now brewing draft beer
“The San Miguel Lifestyle Brews is the premium line of artfully crafted beers that we brew locally to retain freshness,” said brewmaster Emil Macapugay in a statement.
“Beer drinkers have enjoyed these variants for years, and as people’s tastes evolve, we bring them fresher ways to enjoy the flavors they love and exactly as our ‘brewmasters’ intended them to be,” he added.
San Miguel Brewery has partnered with select bars and pubs in Metro Manila to provide the San Miguel Lifestyle Brews in draft format: San Miguel Super Dry, known for its crisp and clean finish with aromatic hop notes; San Miguel Premium All-Malt, comes with a distinct flavor and notes of sweetness counterbalanced with a pleasant bitterness; and the full-bodied Cerveza Negra with the flavor of roasted malt as the backbone for pleasant caramel notes.
San Miguel Brewery has swept the 2016 Monde Selection as all three Lifestyle Brew variants were recognized this year. San Miguel Premium All-Malt and Cerveza Negra received the Monde Selection Gold Medal while San Miguel Super Dry received the Silver Medal.
4 Jul. 2016