Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. United Breweries board seeks legal view on Sebi’s ‘wilful defaulter’ rules
The independent directors on board of United Breweries (UBL), which has Heinekin and Vijay Mallya as the major shareholders, have sought legal opinion on the rules governing wilful defaulter.
Vijay Mallya, currently chairman of UBL, has also legally challenged the application of the new rules by capital market regulator on wilful defaulter and its implication to his board position at UBL. His contention is that he is a shareholder and promoter of the company.
"We have sought legal opinion to understand the Sebi notification and its implication on UBL and will decide on the course of action at our next board meeting," Kiran Mazumdar Shaw, chair of Biocon and independent board member on United Breweries, said.
Mallya recently resigned from the role of chairman at other companies such as Sanofi and Bayer. The RBI directives restrict a company or a director who has been declared a wilful defaulter from raising debt. Likewise, the new Sebi regulations restrict the company and a director who is a wilful defaulter from accessing the capital markets, except under limited circumstances.
"Neither the RBI directions nor Sebi rules require a director who is declared as a wilful defaulter to step down from a company," said Prem Rajani, managing partner of law firm Rajani Associates.
However, if such a director stands to be disqualified under section 164 of the Companies Act, he cannot be appointed as a director of any other company or be re-appointed as a director of the same company for a period of five years, he added. "The board of directors of the company may call upon such a director to step down from the company to save the company from being a wilful defaulter," Rajani said.
Officials close to Vijay Mallya said the notification is about nominating directors and the rule is not applicable to him as a promoter. Heinekin declined to comment on the subject, while Mallya did not respond to an email.
Relations between Mallya and Heineken are said to be cordial in the absence of any ownership or financial tussle between the two, said people aware of the matter. It's also understood that Mallya's chairmanship will remain unchallenged even if his stake fell.
Heineken now has a 43% in UB compared to Mallya's 32% in 2009, both had 37.5% each. After raising its stake recently to 42.2% for 24 million, Heineken said the move would not change UB's governance structure.
8 Jul. 2016