Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Weeks after partial closure, TASMAC sales dip a tad
A reduction in revenues of about Rs. 3.28 crore per day has been recorded about three weeks after TASMAC pulled down the shutters of 500 of its shops across the State.
A source in TASMAC said, “Closure of shops and lowering operating hours (to 10 hours from 12 hours) have had the desired effect and sales have dropped slightly.” The source did not want to disclose the number of cases that were being sold in the market.
Estimates indicate that on an average, TASMAC sells liquor worth Rs. 67-70 crore a day across its outlets in the State.
An analysis shows that shops which were closed in and around villages have helped reduce sales. Shops that were closed in Madurai zone, which comprises Dindugal, Virudhunagar, Ramnad and Tuticorin, showed a major impact. A manager of a TASMAC outlet near Madurai, who wished anonymity, said, “In places like Chennai and Coimbatore, it is easy to access liquor shops. If one shop is closed, one can go to another one located close by. In Madurai zone, the case is entirely different and access points are far apart,” he added.
Around 201 shops were closed down in the first phase in Madurai. Similar was the case in Trichy.
Thriving ‘illegal’ sales
The closure of certain outlets and the restriction on working hours have opened up an illegal liquor market across many places, some activists claim. “In some of the outlets, liquor is stocked outside, behind the shops, and sales begins at 10 am itself, not at noon. In some cases, the shops are open late into the night or salesmen keep the stock aside and sell it later,” said a manager who works in an outlet in T Nagar. In Anna Nagar, some shops reportedly keep the doors half open so that tipplers can crawl in and purchase liquor.
D.Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, confirms this phenomenon: “There are places where liquor is being sold illegally. This should be curbed.”
A TASMAC employee who is posted at an outlet in Anna Salai, said, “TASMAC outlets are serving liquor even after operating hours at the bars which are attached to them.”
11 Jul. 2016