The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. Weeks after partial closure, TASMAC sales dip a tad
A reduction in revenues of about Rs. 3.28 crore per day has been recorded about three weeks after TASMAC pulled down the shutters of 500 of its shops across the State.
A source in TASMAC said, “Closure of shops and lowering operating hours (to 10 hours from 12 hours) have had the desired effect and sales have dropped slightly.” The source did not want to disclose the number of cases that were being sold in the market.
Estimates indicate that on an average, TASMAC sells liquor worth Rs. 67-70 crore a day across its outlets in the State.
An analysis shows that shops which were closed in and around villages have helped reduce sales. Shops that were closed in Madurai zone, which comprises Dindugal, Virudhunagar, Ramnad and Tuticorin, showed a major impact. A manager of a TASMAC outlet near Madurai, who wished anonymity, said, “In places like Chennai and Coimbatore, it is easy to access liquor shops. If one shop is closed, one can go to another one located close by. In Madurai zone, the case is entirely different and access points are far apart,” he added.
Around 201 shops were closed down in the first phase in Madurai. Similar was the case in Trichy.
Thriving ‘illegal’ sales
The closure of certain outlets and the restriction on working hours have opened up an illegal liquor market across many places, some activists claim. “In some of the outlets, liquor is stocked outside, behind the shops, and sales begins at 10 am itself, not at noon. In some cases, the shops are open late into the night or salesmen keep the stock aside and sell it later,” said a manager who works in an outlet in T Nagar. In Anna Nagar, some shops reportedly keep the doors half open so that tipplers can crawl in and purchase liquor.
D.Dhanasekaran, general secretary of the AITUC-affiliated Tamil Nadu TASMAC Employees’ Union, confirms this phenomenon: “There are places where liquor is being sold illegally. This should be curbed.”
A TASMAC employee who is posted at an outlet in Anna Salai, said, “TASMAC outlets are serving liquor even after operating hours at the bars which are attached to them.”
11 Jul. 2016