10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Vietnam. Government to review appointment of Sabeco Deputy CEO
The Deputy PM asked MoIT to inform VAFI of the results of its review and then report to the Office of the Government before July 30.
VAFI Deputy Chairman Nguyen Hoang Hai told VET that the direction from the Deputy PM would accelerate the investigation and its results would come soon.
“We reaffirm that our allegations are correct and convincing,” he added.
He also told VET that on June 21 the association sent documents to MoIT and the State Securities Commission asserting that Mr. Vu Quang Hai, the son of the former Minister of Industry and Trade Vu Huy Hoang, was not eligible to take on the position of Deputy CEO of Sabeco.
The documents also indicated that Mr. Vo Thanh Ha, who is now Chairman and CEO of Sabeco and the representative of State capital in the beverage maker, is also not eligible to be a Board Member.
Chairwoman of the National Assembly’s Judicial Affairs Committee Le Thi Nga said that negative public opinion has increased regarding certain officials in some ministries.
“It is not difficult to determine whether they are eligible to take up positions,” she said on July 11, adding that the government should coordinate with the Central Committee’s Inspection Commission to clarify the matter.
As VET reported on June 14, VAFI called for the dismissal of Mr. Hai as Deputy CEO of Sabeco due to his inexperience and the “illegality” of his appointment.
It said that the appointment was contrary to current State regulations and asked MoIT to look into the issue.
Regarding the equitization of MoIT enterprises, VAFI believes there are problems in the Hanoi Alcohol and Beverage Corporation (Habeco) and Sabeco being equitized nearly eight years ago but not yet moving under the management of the State Capital Investment Corporation (SCIC), as requested several times.
Responding to VAFI, Minister of Industry and Trade Tran Tuan Anh directed relevant agencies in mid-June to review the appointment of Mr. Hai as Deputy CEO of Sabeco.
Sabeco has charter capital of VND6.4 trillion ($288 million), with State capital accounting for 89.59 per cent.
Mr. Ha, who was appointed as the representative of State capital in Sabeco, has been Chairman and CEO since January 1 this year.
According to Sabeco’s business report, in the first four months of this year beer consumption reached 517 million liters, an increase of 17 per cent over the same period of 2015.
Its pre-tax profit was estimated at VND1.25 trillion ($56.2 million), down 27 per cent year-on-year.
12 Jul. 2016