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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Beer production dynamics in May slowed down.

The published report on the industry and trade in Vietnam discusses moderating growth rate of beer production during in the first five months of 2016.

From January till May 2016, according to the official data, Vietnamese brewers produced 1323.7 mln liter of beer which is by 5.7% more than the previous year (1252.8 mln liters of beer in 2015). The beer production dynamics in 2016 has slowed against 2015 (5.7% and 7.1% correspondently).

We should note that there is no data for January and February. Yet these are the months when one could expect rapid growth in order to reach the 5.7% growth rate, if we rely on cumulative data.

In May and April, the growth rates decreased substantially. Several factors could have affected the situation: the increased tax burden on brewers starting from January 2016, that had to be overlaid on the consumers via higher retail prices, and consumers’ refocusing on premium class beer.
2016-07-12_13h28_06

13 Jul. 2016

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