Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Heineken’s Tiger Beer debuts in Taiwan
The company recently invited Nine One One, a Taiwanese hip hop group, to promote the world-famous brand and will run a series of TV promotional ads, aiming to make Tiger Beer the most influential heavyweight in the Taiwan beer market this summer.
Since its roaring debut in Singapore in 1932, Tiger Beer has been a frequent gold medal winner at over 50 world beer competitions and is popular with consumers in as many as 64 countries in the world.
Kenneth Choo, an executive regional director of Heineken Asia Pacific, said that Tiger Beer has recorded annual growth of over 20 percent and is expected to become a shining star among Heineken's beer lines. "We show high regard for the Taiwan market, and expect our newly launched Tiger Beer to bring consumers brand-new taste and shock. We vow to make Tiger Beer rank among the top three brands in Taiwan's beer market by the end of 2020, which is our clear-cut goal," Choo said at the press conference.
Tiger Beer = Bravery
Tiger brand believes that "there is a tiger in everyone's mind," and people can therefore muster the courage to explore their unlimited potential to meet whatever challenges facing them. Accordingly, "Tiger Beer is the synonym of bravery" has become the band's slogan to highlight the bravery of Taiwan's young generation in challenging mainstream values.
Tiger Beer will demonstrate its bravery in challenging the unknown future, creating the extraordinary, winning glory and conquering the world, and will finally conquer all the Taiwanese consumers and become their most favorite beer product when they enjoy stir-fries dishes from street shops.
25 Jul. 2016