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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. TASMAC bar owners, workers resent restriction on business duration

Owners and workers of bars attached to TASMAC outlets on Monday sought advice from the district administration for revenue augmentation in the wake of restriction of selling duration to 10 hours.

In a petition submitted to Collector S.Prabakar, representatives of Erode District TASMC Bar Managers and Owners’ Association said they face harassment by the police in the wake of the Chief Minister’s order on cutting down two hours of transaction taking effect.

They said they were required to open their bars before the permitted time of start: 12 noon, for making preparations.

Likewise, a few minutes beyond the 10 p.m. deadline were required for cleaning up and sending off customers.

But, the police enter the bar and book cases at the stroke of 10 p.m.

The police were also booking drunk driving cases positioning themselves outside the bars, the association members complained.

The association also demanded action against the staff at the TASMAC outlet for charging more than the specified level, and warned that they would themselves prevent the ‘looting’ if no step was taken by the official machinery.

The association claimed it could prove instances of sale of liquor beyond specified hours for high rates in adjoining Namakkal district, and lamented that TASMAC outlets in Erode were losing customer base to those in Namakkal district.

28 Jul. 2016



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