Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Liquor restrictions have had no effect in Kerala
According to him, the marginal fall in liquor sales through Bevco outlets cannot be inferred as a decrease in the consumption of alcohol.
He was speaking after formally launching the WhatsApp mobile number – 9061178000 – meant for conveying information regarding the illegal sale of alcohol, drugs and other addictive substances, during a function held at the SMV School premises on Monday.
Reiterating that the government stood for liquor abstinence rather than total prohibition, Mr. Ramakrishnan said that there has been an increase of 62 per cent in sales of beer and wine through the liquor outlets across the State.
In addition, huge quantities of liquor were being smuggled in from various places including Mahe on a regular basis.
There has also been information regarding a spurt in attempts to smuggle spirit, arrack and other banned substances.
Efforts were on to appoint more women personnel for the purpose. In addition, proposals to procure equipment including scanners to detect narcotics and contraband in vehicles at check-posts were being considered.
Speaking on the occasion, Excise Commissioner Rishiraj Singh said that the proactive efforts made by excise officials during the previous two months have resulted in several offenders being nabbed from across the State.
V.S. Sivakumar, MLA presided over the function.
Additional Excise Commissioner (Administration) Jeevan Babu and school principal A. Bindu were among those who spoke on the occasion.
9 Aug. 2016