Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam’s largest beer producer Sabeco has new CEO
Xanh, who will represent the State capital in Sabecome, is also a member of the Sabeco Board of Directors.
Meanwhile, the former CEO Ha will concentrate in managing the State capital division and hold the Chairmanship of the Board of Directors.
Xanh, born in 1957, served as Head of the Vietnam Dairy Products Company (Vinamilk)’s Marketting Department before joining Sabeco.
At Vinamilk, he was appreciated for contributing to taking Vinamilk to the top of Vietnam's milk market.
Before being appointed to the hot seat of Sabeco, Xanh was a member of the Board of Directors cum Vice CEO of Sabeco. Xanh is also CEO of Saigon Beer MTV Trade Co., Ltd., a subsidiary of Sabeco.
Xanh is one of the four representatives of the State capital in Sabeco.
Sabeco personnel has recently attracted public attention after the Vietnam Association of Financial Investors (VAFI) questioned the Ministry of Industry and Trade’s appointment of Vu Quang Hai (born in 1986), son of former Minister Vu Huy Hoang, as a member of the Board of Directors of Sabeco, the largest beer producer in Vietnam.
Hai was said to be too young and inexperienced to hold such an important position at a large firm where the State holds a major stake.
However, the newly appointed CEO is said to be old enough to assume the post because under the current rules, he will retire next June.
By the end of 2015, the total assets of Sabeco reached VND21,571 billion. Currently, the Ministry of Industry and Trade is the largest shareholder in this corporation, holding 89.95% of capital.
11 Aug. 2016