Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Hundreds turn up for North Korea’s first beer festival
On Friday, the Communist country's capital of Pyongyang played host to its first ever beer festival which saw 800 attendees turn up to join in the festivities.
According to CCTV+, the festival will last 20 days and was organised to promote Pyongyang's home brewed Taedonggang beer.
The beer is named after one of the North's most famous landmarks, the Taedong River, where the event is being held.
During the opening ceremony, 500 guests got to enjoy the lager on the house while snacking on fried chicken and being serenaded by live music performances.
The event comes amidst international condemnation over leader Kim Jong Un's continuous pursuit of nuclear arms. Since 2013, Kim has promised economic reforms to improve the living standards of its people.
Choe Yong Nam, director of the General Bureau of Public Service, said in his opening address: "This Pyongyang Taedonggang Beer Festival, held on the charming and beautiful Taedong riverside, is a significant occasion, which shows the superiority and vitality of our own-style socialist system, which is all about the people."
In 2008, a New York Times article described the Taedonggang beer as a "full-bodied lager a little on the sweet side, with a slightly bitter aftertaste." The beer is currently available only in the North and is also distributed in limited quantities to China.
15 Aug. 2016