10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Indonesia. Australian tourists in Bali will not visit the Indonesia island if alcohol banned
And tourist and hotel operators have warned a booze ban would spell disaster for the island’s lucrative tourist industry.
But there is no suggestion the ban would be happening any time soon and most observers believe it will never make it into law in its current format.
Kenny Baker, from Nelson Bay, NSW, has been coming to Bali every year for the past 22 years. He said if alcohol is banned he won’t come back.
“It would not be Bali without a beer. It wouldn’t be the same,” Mr Baker said. “It is why I come to Bali, to have a beer and enjoy the beach and have a drink.”
Mr Baker said that Bali should be exempt from any alcohol ban because of the amount of tourists who visit.
Paul Sage, from Newcastle, NSW, is on a three-month surfing holiday in Bali.
“It would be a silly law to do because a lot of tourists come here just to drink and party and the Indonesian government would be silly to bring in a bill like that because the Indonesians depend on tourists for money,” Mr Sage said.
He was among many tourists enjoying a beer and sunset on the beach at Kuta on Wednesday.
Sharon and Phil Shaw, from Melbourne, have visited Bali every year for the past five years.
Mr Shaw said that if alcohol was banned they would not come.
He said he and his family enjoyed relaxing with a drink on the beach or at dinner but were not heavy drinkers.
“We come here to relax, we work hard and we come to relax,” Mrs Shaw said.
They said the selling of alcohol in buckets should be stopped and age limits for alcohol sales should be enforced in a bid to cut down on the binge drinking that occurs.
“I think for Bali it (a ban) would be very sad because I think they would lose so much. I believe the Balinese rely on the tourists to survive,” Mrs Shaw said.
The Alcohol Prohibition Bill was first mooted in 2013, proposed by conservative Muslim political parties seeking to ban the production, distribution and consumption of alcohol across the sprawling island nation.
The United Development Party (PPP) and the Prosperous Justice Party (PKS) initially proposed the controversial new bill, citing the damage caused by alcohol.
But the local tourist industry, along with the alcohol industry and unions, are opposed to any restrictions, especially in places like Bali, whose livelihood is garnered entirely from tourism.
The draft of the bill states that it is “to protect citizens from the negative impacts of alcoholic beverages, to raise awareness of the dangers of the beverages and to ensure order and peace in society, free from disturbances caused by consumers”.
However Indonesia’s Parliament is notoriously slow-moving and new legislation can take years to be drafted and enacted. Four years after it was first mooted the bill is yet to be debated or formulated.
The chairman of the Indonesian Hotel and Restaurant Association’s Bali chapter, Tjokorda Oka Arthana Ardana Sukawati, said his body was yet to be given full details about the draft bill.
He said it was impossible for Bali, as a top tourist destination, to stop the distribution of alcohol.
“If alcohol was banned, we in Bali reject it … we have a very high market for alcoholic beverages and most of our market is not local people, it is mostly foreign tourists,” Mr Sukawati said.
“For foreign tourists, alcoholic beverage is a lifestyle. It is part of their lifestyle. So it is impossible for us not to provide alcoholic beverages. There is no negative impact of alcoholic beverage for locals, except for oplosan (bootleg liquor),” he said.
Mr Sukawati said the bootleg liquor, responsible for a spate of deaths across Indonesian villages earlier this year, should be banned.
Media relations chief at the Bsohe VVIP Club in Kuta, I Gusti Agung Bagus Sanjaya Putra, said any ban would ruin their income, as the club’s main revenue was from alcohol sales.
“Most of our customers are foreigners and alcoholic beverage is part of their culture and lifestyle. I am worried that they would not come to Bali anymore,” Mr Putra said.
Moves earlier this year to ban the sale of alcohol in minimarts and small shops, were not enforced in Bali.
The ban on sale of alcoholic drinks with one to five per cent alcoholic strength, was enacted by the Trade Ministry in April. But the Ministry decided to make an exemption in tourist areas and alcohol is still widely available in minimarts throughout Bali.
Any ban would be highly detrimental to the country’s tourist industry. More than 150 countries now have visa free access to Indonesia in a bid to lure more tourists and the industry believes that any gains from this would be negated by those who would not come if they could not drink.
Several provinces of Indonesia already ban alcohol, such as Aceh, which operates under a form of sharia law, bans any alcohol and those caught drinking can be caned.
More recently Surabaya muted local bylaws to outlaw alcohol.
18 Aug. 2016