10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Nepal shuts down liquor shops in border with India after ban in Bihar
A ban on the sales of alcohol by India’s Bihar state has resulted in flourishing liquor business in bordering Nepali towns.
Assistant chief district officer of Mahottari district, Shambu Prasad Yadav told Hindustan Times that his office has imposed a ban on selling and consuming of alcohol within 500 metres in the Nepali side.
After ban in Bihar, border towns like Biratnagar, Itahari, Bhedetar, Rajbiraj, Mahattari and others are witnessing acute surge of Indian alcohol lovers.
“We have declared restricted area for consuming and selling alcohol as per the local administration law after we face maintaining law and order. Consuming alcohol itself creates challenges in maintaining peace and harmony in international border so that we had decided to put such ban,” said Yadav.
After ban in Bihar, hundreds of new liquor shops were opened in Nepal targeting Indian customers. Some of the shops were even owned by Indians even due to high profit value due to sudden rise of booze lovers from Bihar.
The Indian side had asked Nepal authorities to take stringent against the booze lovers.
Following this, local administrations in Nepal located along the border started dismantling the booze shops and issued several notices to the Indian nationals. Indian customers even started staying the night in Nepal to skip the police action from Nepali side.
The decision to shut down booze shops by all party meeting recently after tipsy Indian customers indulged in quarrels as also engaged in staring and chasing Nepali girls, said Yadav.
Bihar’s State Assembly passed the Bihar Excise (Amendment) Bill, which has provisioned severe punishment for producing, selling and consuming alcohol in the state. The law came into effect from April 1.
2 Sep. 2016