10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Kerala govt outlets shouldn’t sell even a drop of liquor during Onam, demands Yuva Morcha
“We will not allow them to sell a single drop of alcohol on those two days. The government’s plan to gain more income during the festive season by selling liquor cannot be allowed. We will continue our protest till Onam day,” Yuva Morcha Kerala president KP Prakash Babu told The News Minute.
He added that besides picketing beverage outlets on Uthradam and Thiruvonam day, the Morcha would also adopt other methods to ensure the outlets do not open.
“Tomorrow onwards we will be conducting protests across Kerala, with the expectation that the government will open its eyes. Still if they open the outlets, we will picket the shops,” Babu said.
Babu also pointed that when all other officials get holiday for Onam only Kerala Beverages Corporation employees work on that day. “This is complete injustice and inequality that only BEVCO employees work on Onam day. They also have the right to celebrate the festival with their family. So our protest is also for them,” He added.
He said that the Morcha was confident that the families of drinkers will support them in their protest.
If the protest by Morcha becomes successful, this would mean a huge revenue loss to the government, as the income from BEVCO has always been at its highest during the Onam season. In 2015 the last two days of Onam week earned the state Rs 94.79 crore in revenue, while in 2014 it was Rs 83 crore.
Currently, BEVCO outlets remain closed only on Gandhi Jayanthi, Commemoration day of Mahatma Gandhi, Samadhi day of Sree Narayana Guru, Birthday of Sree Narayana Guru, the first day of every English calendar month, and the day before election polls, polling day and counting day.
5 Sep. 2016