Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Kerala govt outlets shouldn’t sell even a drop of liquor during Onam, demands Yuva Morcha
“We will not allow them to sell a single drop of alcohol on those two days. The government’s plan to gain more income during the festive season by selling liquor cannot be allowed. We will continue our protest till Onam day,” Yuva Morcha Kerala president KP Prakash Babu told The News Minute.
He added that besides picketing beverage outlets on Uthradam and Thiruvonam day, the Morcha would also adopt other methods to ensure the outlets do not open.
“Tomorrow onwards we will be conducting protests across Kerala, with the expectation that the government will open its eyes. Still if they open the outlets, we will picket the shops,” Babu said.
Babu also pointed that when all other officials get holiday for Onam only Kerala Beverages Corporation employees work on that day. “This is complete injustice and inequality that only BEVCO employees work on Onam day. They also have the right to celebrate the festival with their family. So our protest is also for them,” He added.
He said that the Morcha was confident that the families of drinkers will support them in their protest.
If the protest by Morcha becomes successful, this would mean a huge revenue loss to the government, as the income from BEVCO has always been at its highest during the Onam season. In 2015 the last two days of Onam week earned the state Rs 94.79 crore in revenue, while in 2014 it was Rs 83 crore.
Currently, BEVCO outlets remain closed only on Gandhi Jayanthi, Commemoration day of Mahatma Gandhi, Samadhi day of Sree Narayana Guru, Birthday of Sree Narayana Guru, the first day of every English calendar month, and the day before election polls, polling day and counting day.
5 Sep. 2016