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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Sale of parcelled beer uncorks legal issues in Kozhikode

Despite the direction of the Excise Commissioner that buying bottled beer as takeaway parcels from licensed beer parlours will entail a legal liability on buyers and sellers, the sale of parcelled beer is rampant here.

A notice in front of a bar in Kozhikode | A Sanesh

To prevent hoarding of legally purchased liquor for illegal sale at inflated rates or consumption in public on dry days and after bar hours, the Excise commissioner had said that, if a person is caught carrying beer from wine and beer parlours, they would end up as a witness in the case slapped on the seller and the liquor they purchased confiscated as evidence. However, even after the Excise department started acting tough against the violators, the sale of parcelled beer has gone ‘uncontrolled’ over the counters.

As per FL 11 licence conditions, beer or wine bought over the counter from a parlour should be consumed in the parlour itself. Parcelling it and taking it outside the ‘permit room’ is illegal. The same law also applies to bars, now restricted to Five Star hotels, and select clubs.

Excise Deputy Commissioner P K Suresh, said: “We keep a tab on the movement of beer as takeaway parcels from the beer parlours and the situation has been under control. However, surveillance will be further strengthened ahead of the Onam festival”.

“In order to ensure that the bottles are not taken outside, we open the bottle at the counter itself. Some customers have picked up a quarrel with the  bar employees over the issue,” said an office-bearer with the Kerala Bar Hotel Association(KBHA). Meanwhile, he said that hoteliers are largely helpless in preventing customers from taking the bottles outside as parcels. “The customers pay money and buy bottled beer. It is not always possible for us to stop the customers at the door and snatch the bottles from them,” he said.

6 Sep. 2016

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