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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Vijay Mallya to remain United Breweries chairman

Responding to a shareholder’s query on Mallya’s status as chairman of the company, Pal said he will continue as chairman of the company.

vijay-mallya-main

Vijay Mallya will continue to be the chairman of United Breweries (UBL) despite being out of the country and not attending any board meetings since March this year. According to the board of directors of the company, Sebi rules does not prevent Mallya from heading the company’s affairs.

“We have consulted a retired chief justice of the Supreme Court to take legal opinion on Mallya continuing as chairman of the board. Moreover, Sebi rules does not bar him from holding the highest position in the company,” Chug Yoginder Pal, director of UBL who chaired the company’s 17th annual general meeting here on Wednesday told shareholders.

Responding to a shareholder’s query on Mallya’s status as chairman of the company, Pal said he will continue as chairman of the company.

A K Ravi Nedungadi, director, UBL clarified that Mallya has attended board meetings through the video conference and he can continue to be the chairman as per the Company Law.

Allaying fears of the shareholders regarding the attachment of company property by the Enforcement Directorate (ED), Pal further added that none of the assets of United Breweries were attached by the ED so far. Mallya holds 30.71 per cent stake in the UBL. Earlier this week, the ED seized shares and personal properties of Mallya including shares in UBL.

In a pre-written statement, Mallya said, “United Breweries continues to hold the leadership position in the Indian beer market with 50 per cent share. The company sold 151 million cases of beer in FY16 as against the Industry’s total sales of 295 million cases. Our close association with Hieneken further strengthens our position in the Indian beer market.”

In the current financial year, the company will further consolidate its position in the Indian beer market. The company has initiated a major initiative to refresh its brand portfolio.

8 Sep. 2016

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