Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
ZIEMANN HOLVRIEKA opens new branch in the USA
Ludwigsburg, September 15, 2016 – Ralph Schneller-Reindell will now be heading the USA, Canadian and Latin American sales regions from San Diego, in his capacity as Vice President Sales Americas. He will be supported by the Sales Director USA, Udo Funk, who will also be based in the USA, as well as by the native Columbian David Rueda, who has been boosting the sales of this tradition-rich company as Sales Manager Latin America from Bogota since earlier this year.
About ZIEMANN HOLVRIEKA
Since 1852, ZIEMANN HOLVRIEKA has been providing artisan and large-scale breweries with custom-made solutions. The product range in the wort preparation field extends from malt intake and crushing mills, mash-in tanks, lauter tuns, mash filters, wort kettles and whirl pools to wort cooling. The cold block, including fermentation and storage tanks, pressure tanks, yeast tanks and the required CIP tanks, is also completely covered. ZIEMANN HOLVRIEKA furthermore engineers, implements and automates process and cleaning technology in both production areas, installs process piping and integrates the equipment required. ZIEMANN HOLVRIEKA has globally renowned expertise regarding modernisation, capacity extension and turnkey delivery of breweries. Last but not least, ZIEMANN HOLVRIEKA is the contact partner for artisan and large-scale breweries when it comes to research and development – for example when working out individual beer formulations.
21 Sep. 2016