Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Bihar brings in new law to ban alcohol
Today being Sunday, chief minister Kumar held a special meeting of his Cabinet to notify the new Bihar Prohibition and Excise Act, 2016 to impose total ban on sale and consumption of alcohol with immediate effect. Experts say the new law is even harsher than the previous one revoked by the court.
“The ban on alcohol will continue further in Bihar as it has brought a sort of social revolution in the state and its impact is quite visible,” the chief minister told the media after implementing the new law.
Stating that the liquor ban has brought tremendous changes on various fronts, Kumar said around Rs100 billion (Dh5.5 billion) which was being wasted on buying liquor was now being spent on constructive works. “This has improved the economic condition of the masses,” he claimed.
On Friday, the Patna High Court had struck down the state government’s order imposing total prohibition in the state, terming it as “illegal” in what many believed was a major setback to the chief minister.
The court passed the order while hearing a bunch of petitions filed by various organisations which had termed state government’s new prohibition law as “draconian” and sought for amendments.
The ruling Nitish Kumar government in Bihar had imposed total ban on sale, consumption and manufacture of liquor in April this year after a new excise and prohibition bill was passed from both houses of the Bihar state assembly.
Initially, the government had imposed total ban on county-made liquor but soon later it also put blanket ban on all kinds of liquor.
Earlier this month, Bihar Governor Ram Nath Kovind gave his assent for the new Prohibition and Excise Bill about a month after it was sent to him for approval.
3 Oct. 2016