Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Cash raining at Kerala’s liquor retailer; employees on the run with money
The employees of the state-run Beverages Corporation (Bevco), the biggest authorised retailer of Indian made foreign liquor (IMFL) in Kerala, are literally on the run with bagsful of cash pouring in at its outlets.
Each liquor outlet of the corporation has a revenue of around ₹ 15 lakhs every day, with sales peaking in the evening. The banks are supposed to collect the money from the outlets through designated agencies. But banks do not often comply with this agreement, especially during long bank holidays. The Bevco management had earlier promised to provide police security to employees who go to banks with the daily collection. But this promise remains unfulfilled. Most of the outlets in rural areas do not have good security arrangements in place.
The Bevco has accounts in five nationalised banks in the state, and when the banks remained closed for four consecutive days during Navaratri last week and six days during Onam festival season, the collection at Bevco outlets accumulated and touched crores, creating a big headache for the employees.
During festival season, the Bevco records big revenue vary from ₹10 lakhs to ₹ 53 lakhs at outlets. For example, in eight days before ‘Thiruvonam’, the national festival of Kerala this year, the corporation sold liquor worth ₹409.55 crore.
A few years back, Rs.5.34 lakhs was snatched away from a Bevco employee who was on his way to the bank with the daily collection. Even though the police arrested the culprits later, the Bevco management insisted that the employee was responsible for the loss. The corporation also served a notice to the employee last week to furnish reasons for not to impose a penalty for the loss. The notice irked the Bevco employees and prompted them to demand more security to Bevco outlets and a reliable system to collect money every day, irrespective of the holidays.
The Bevco, established in 1984 to provide good liquor at reasonable prices to consumers, has 338 IMFL shops and 22 warehouses across the state. With the state government closing down more than 700 liquor bars in the state two years back, the consumers have fewer options now to buy liquor in Kerala. The outlets of the Bevco and the Consumerfed, a state-controlled civil supplies network, have monopolised the liquor sales in Kerala, except the five star hotels.
18 Oct. 2016