10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Liquor to be sold to non-Muslims for their festivals only
The Sindh High Court on Tuesday directed the excise and taxation department director general to start the process of recalling licences granted to wine shops throughout the province observing that they were issued in violation of the law.
Hearing petitions against issuing licences to wine shops in Muslim-populated areas, SHC Chief Justice Sajjad Ali Shah observed that there was no provision under Section 17 of the Prohibition (enforcement of Hadd) Order, 1979 (part of the Hudood Ordinance) that created a legal possibility for granting general licences to liquor shops to operate throughout the year.
The court observed that non-Muslims could only be provided liquor for their religious ceremonies for which they have to request in advance and provide supporting evidence from their religious bodies.
The petitioner, Shaharyar David, had sought cancellation of the licences of wine shops in Defence and Clifton areas. He submitted that wine shop licences were used to retailers for selling liquor in Christian- and Hindu-populated areas.
He added that four liquor shops were operating in DHA Phase-VI and -V which were Muslim-populated areas and there was no justification for running them there.
He submitted that these wine shops were illegally operating in Muslim-populated areas and requested the court to direct the excise department to submit details of wine shop licences granted to retailers in Clifton and Defence and cancel them.
The court observed that the possession of liquor was prohibited except for non-Muslims during their religious ceremonies and there was no provision under the law that allowed wine shops to stock liquor for sale throughout the year.
To a court query, additional advocate general Mustafa Mahesar and the excise and taxation director general submitted that all licences were issued under Section 17 of the Prohibition (enforcement of Hadd) Order, 1979.
The director general submitted that the government had prescribed a monthly quota of 16 cans of beer and eight bottles each of 750 ml of Pakistani manufactured or foreign liquor for each non-Muslim in the province.
The director general, however, did not give any satisfactory reply when the court inquired about the basis of intoxication and affordability of the quota and submitted that government had increased the licensing fee to Rs8 million to discourage individuals from obtaining liquor shop licences.
To court query, the director general submitted that no exercise for the determination of the need-base consumption of liquor during the religious ceremonies of non-Muslims took place.
The director general also filed a statement in connection with the sale of beer and liquor at the wine shops of Clifton and Defence.
The court after perusal of the record observed that showed that there was an astonishingly high sale of liquor in last three months at these shops.
According to the record, 34,966 dozen/qtr Pakistan-made foreign liquor and 40,630 dozen/qtr beer were sold at 11 wine shops of Clifton and Defence in the last three months. The additional advocate general submitted that 59 wine shops of the 75 in Karachi were functional.
He submitted that 24 wine shops were located in the South district, whereas 11 were in DHA and Clifton.
The court asked the excise and taxation director general about the spread of liquor shops in the province especially in Karachi South district where 24 licences were granted even though as per the NADRA and election commission records, no more than 59,000 non-Muslims resided there.
The court directed the director general to initiate the process of recalling the licences granted to liquor shops in violation of the law. The court ordered that notices should be issued to the liquor shops throughout the province within two days and sought a compliance report by October 26.
19 Oct. 2016