Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Govt to ban pitchers, beer to be served only in pints and mugs from Jan 1
“Youth might lead protests against pitcher ban soon.”“Youth might lead protests against pitcher ban soon.”
All India Bars Association (AIBA) has expressed its dissatisfaction saying any step to reduce the pitcher’s size or banning it completely will result in huge business losses and hit the popularity of bars and pubs.
Speaking to Faking News, owner of Kickass pub said, “The number of PYTs visiting our pub is huge. When bartender gets them their favorite beer in a pitcher, the excitement in their eyes is incomparable. Pints and mugs are good, but they are meant for making the middle-aged temporarily feel that they’re still young. If pitchers are banned, there won’t be any enthusiasm left in the young to have beer, and the beverage industry will be at a loss.”
We spoke to a government official to know his view on the impending ban on pitchers. He said, “Kids are boozing a lot these days, way greater than their capacity. The lesser the beer, the lesser will be their chances of getting caught by parents. In a way, youth is also going to benefit from this move.”
Meanwhile, the opposition has slammed the government’s decision to ban pitchers, and said the youth are going to lose their #RightToPitchers. As per our sources, prominent leaders from the opposition were seen distributing pitchers to college students while cursing the government for such an anti-youth move.
15 Nov. 2016