Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam. Habeco, Carlsberg deal not yet finalised: officials
At a meeting held yesterday between the Ministry of Industry and Trade and the Prime Minister’s working group, officials said that it would take a while to complete the deal due to its complexity and its involvement of other ministries and sectors.
“Habeco and Carlsberg have discussed the deal, however, the two sides have not come to a final agreement yet,” Dung said. “The negotiation was quite complicated and we need to handle it carefully.”
"The sale of the State’s stake in Habeco must be transparent and based on market rules. It requires a lot of time and procedures," he said.
The department has sent a request to the Ministry of Justice for consultancy on the contract between Habeco and Carlsberg, the official said.
According to the strategic co-operation agreement between the two companies, Carlsberg is obliged to support Habeco in its development. In return, the Danish brewer can be prioritised to purchase Habeco’s strategic shares in case the MoIT decides to sell its stake to a strategic partner.
Hebeco was traded on the Unlisted Public Company Market (UPCoM) with code BHN and the company was now finalising the proposal to be listed on the HCM Stock Exchange, where the Sai Gon Beer, Alcohol and Beverage Corporation (Sabeco) has recently completed its process for trading, Dung added.
The two local brewers were expected to be traded on the stock market by December 20 and their trading prices would be used for selling the State’s stakes in those firms, he said.
The Minister of Industry and Trade Tran Tuan Anh said that some other ministries and sectors had their stakes in the two brewers. “The deals cannot be speeded up” and “careful steps must be taken” to assure the Government receives a sufficient return and the companies will be able to retain their brand names.
The MoIT now owns nearly 81.8 per cent of Habeco’s chartered capital on behalf of the Government and Carlsberg owns nearly 17.1 per cent. However, the percentage of floating shares is just nearly 1 per cent, equal to 2.3 million shares. Total State’s capital in Habeco to be sold this year is about VND9 trillion (US$400 million).
15 Nov. 2016