10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. HC orders closure of liquor shop
A Division Bench of Justices S. Nagamuthu and M.V. Muralidaran passed the order while allowing a public interest litigation petition, filed by Vaiko’s younger brother and Kalingapatti panchayat president V. Ravichandran, challenging the Collector’s refusal to close down the shop permanently.
The judges wondered how could the official have gone to the extent of cancelling a resolution passed by the panchayat last year, demanding immediate closure of the shop, without issuing notice to the office-bearers and conducting an inquiry under the Tamil Nadu Panchayats Act, 1994.
“Of course, it is true that the shop has not violated the distance rule, but the crux of the arguments advanced by the petitioner is that the present location causes nuisance. “We find force in the arguments. It is common knowledge that those under the influence of alcohol would lose control of their senses and their disorderly behaviour is undoubtedly a nuisance...
Therefore, we have every reason to hold that the location of the shop violates the right to decent life guaranteed under Article 21 of the Constitution,” the judges said. Although the officials had contended that the petitioner and his brother had begun demanding closure of the shop because of political motives and that there had not been any complaint of nuisance near the shop, the judges said that failure to lodge complaints need not necessarily mean that there was no nuisance at all.
On the contention of a Government Advocate that the protesters had ransacked the shop and damaged goods worth over Rs.7 lakh and therefore they were not liable to maintain the present petition, the judges said they did not want to express any opinion on that allegation since the petitioner had denied it and it was a matter to be investigated by the police.
Reacting to the verdict, Mr Vaiko said his late mother, who led the protest demanding closure of the liquor shop, would rest in peace as the High Court had decided in favour of its closure.
17 Nov. 2016