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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China Brew China Beverage is in the starting blocks

  • Leading event for the beverage and liquid food industry in Asia with 92,000 square meters exhibition space
  • CBB establishes itself as a driving force on the Asian market
  • The CBB Forum picks up on the key issues of sustainability and digitization

CHINA BREW CHINA BEVERAGE (CBB) draws on the success of 2016: Just under three weeks before the beginning of the exhibition, the halls of the Shanghai New International Exhibition Centre (SNIEC) are almost fully booked. The exhibition space of the international companies is once again increasing. This underlines the importance of the event as an international trade fair for the beverage and liquid food industry. The extensive supporting program, including the CBB Forum, Round Table Talks and the International Beer Smart Factory & Brewing Technology Forum, will additionally shed light on what is moving the industry today and tomorrow. 
CBB, which takes place from October 23 to 26, is the most important meeting point for the beverage and liquid food industry in Asia. Thanks to its wealth of topics and offerings, it provides visitors comprehensive insights into trends and developments. “As a leading technology platform, CBB promotes the exchange of information within the industry. The presentations of the exhibitors on the one
hand and our supporting program on the other provide for a complete and forward-looking overview of the beverage and liquid food market”, said Petra Westphal, Project Group Leader Messe München.
Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association, also underlines the importance of the event: “The Chinese beverage market is continuing to grow. Over the next five years, a further annual growth of nine percent is expected. Therefore, we expect CBB to provide considerable impetus for the industry.”
More than 860 exhibitors have already registered. Among them are national and international industry leaders such as Alfa Laval, GEA, Husky, KHS, Krones, SACMI, Sidel and Siemens located in the international exhibition halls. And GDXL, HGM, Lehui, Newamstar, Tech-Long and Zhongya in the national
exhibition halls.
The CBB supporting program: Key issues of sustainability and digitization
In addition to industry solutions from exhibitors, attendees can look forward to
the unique CBB supporting program. This year, the CBB Forum will focus on the
topics of sustainability and digitization. First-class speakers will provide insights
and outlooks, including Dr. Ning Ding, General Manager of the Food & Beverage
Division at Siemens. In his presentation, the expert will show how digital twins
support the digital transformation of the food and beverage production. Another
presentation on digitization comes from Sylvain Charlebois, Dean of the Faculty
of Management at Dalhousie University. Charlebois will address crypto
currencies and blockchain technologies that offer huge potential for the
agricultural and food sector. He will raise the question: “To address lurking food
safety and fraud concerns, can blockchain technologies be the answer? ”
Prof. William Chen, Director of the Food Science and Technology Programme at
Nanyang Technological University Singapore is going to deal with sustainability.
The title of his presentation is: “Fermentation for Upcycling of Brewer's Spent
Grains: Potential for Zero Waste Food Processing and Circular Economy.”
Further presentations on digitization and sustainability will be given by Richard
Clemens, Managing Director of the VDMA Food Processing and Packaging
Machinery Association, and Winston Boyd, Technical Director at Gold Coast
Ingredients Inc.
Another highlight of the supporting program are the newly introduced Round
Table Talks. Here, industry experts will discuss important topics relating to PET
and the developments on the Chinese beer and beverage market today and in
the future. Representatives of companies like AB InBev, Snow, Suntyech
Process Engineering, Tsingtao and Voss (Hubei) Water & Beverage will talk
about dairy trends, innovative product concepts as well as opportunities and
challenges regarding packaging and beer trends and many other topics.
Visitors can discover even more about beer. At CBB, every brewer should be
able to find what he or she is looking for. The International Beer Smart Factory
and Brewing Technology Forum will also address the needs of the local brewing
industry, whether it is micro breweries, medium-sized or industrial breweries—at
CBB they will all make their finds.

11 Oct. 2018

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