beer in Korea
South Korean brewers are increasingly shifting their focus to other Asian markets, hoping to cash in on the popularity of Korean culture and make up for stagnant growth at home.
Outbound shipments of South Korean beer hit a record high last year on the back of its popularity in Asian and other countries, government data showed Tuesday.
South Korea’s Hite Jinro seeks to expand its presence in Vietnam to make the country a gateway to the South East Asian market and strive to achieve 530 billion won ($475 million) in overseas sales by 2024, according to the … Continue reading
Japanese beer is becoming increasingly prominent in South Korea, where its popularity is growing mainly among young people due to its deeper flavors and finer beer head than domestic brews.
Beer imports surged 43 per cent last year in South Korea, as consumers, among the most enthusiastic beer drinkers in Asia, move beyond often-bland local lagers. South Korean beer drinkers are drinking to the more robust flavours of imported brands, … Continue reading