10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
US “Beer nerd” to open new brewery in Madison
“Since Pargo’s closed, this community has lacked a neighborhood bar where regulars are known and people go for happy hour after work and go to watch (sports) games,” said general manager Chris Johnson.
“Brewsters is almost like happy hour all the time. Pargos was a place that everyone would come and hang out like Cheers style, and I want to get to that style of restaurant in this area.”
Brewsters is at 271 Gleaves St., in the former Pargo’s Spirited Foods.
A Middle Tennessee family in the hotel industry owns the craft brewery and entrusted its management to Johnson, who used to manage a Hooters restaurant.
“I became a beer nerd because I drink so much of it,” said Johnson, who dabbled in home brewing with college buddies. He has brought on 15-year bartender Daric Angel, previously a corporate bartender trainer for Hard Rock Caf?.
The pair plans to feature four varieties of an American pilsner, stout, wheat and imperial pale ale beers and change their added flavors seasonally, Angel said.
“My main thing is that we want to be local and gear it to locals,” said Angel, who moved to Nashville last year as an aspiring songwriter.
“There are plenty of craft breweries popping up in Nashville, but there is nothing like this in the Rivergate and Hendersonville areas,” he said.
Brewsters is stacking grain in Nashville’s booming microbrewery industry.
Two New England transplants will open Jackalope Brewing Company with an on-site taproom in March. Blackstone Restaurant & Brewery is building a
$3 million bottling and kegging plant on Clifton Avenue and plans to open it for tours this spring.
Tennessee ranks No. 39 in the number of breweries per capita, according to the Brewers Association, a national trade group.
25 Jan. 2011