10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Funkwerks brewery gives Fort Collins another reason to love the Belgians
"Because of New Belgium, you have a lot of people around town who already know Belgian beers and know saisons," Lincoln says about the much larger New Belgium Brewing Company, which is also in town. "And Fort Collins has been very receptive to us, which is something that can be an issue when you have so many breweries that are already people and so many people who love them."
The two opened the doors to Funkwerks in December in the building formerly used by the Fort Collins Brewing Company at 1900 East Lincoln Avenue.
?It is one of a handful of breweries in Colorado that focus on a specific style of beer, including Denver's Del Norte, which makes Mexican lagers, and Black Fox, a Colorado Springs brewery that also concentrates on Belgian saisons.
While the saison style is an open one, it typically includes beers that are light to medium bodied, highly carbonated and filled with notes of citrus or spice. Saisons are often lighter in alcohol -- although this isn't always the case -- and traditionally have refreshing characteristics that make them particularly popular in the summer.
"It's all we drink," says Lincoln.
Funkwerks uses a fifteen-barrel brewing system and expects to have five beers on tap in its tasting room by the end of this month. It also has bottles of its signature saison for sale there and at a few liquor stores along the Front Range.
The brewery is also using all organic ingredients and plans to become the second brewery in Colorado to be certified as organic by the U.S. Department of Agriculture (possibly this spring). The first is Boulder's Asher Brewing.
26 Jan. 2011