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UK. St Austell expands ale range

St Austell Brewery, Cornwall's biggest brewer, has announced it is to launch two new cask ales in 2011.
The award-winning Admirals Ale (5% abv), originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, will become a permanent addition to the Brewery's cask range and will be joined by a brand new and as-yet-unnamed 3.8% abv ale that was trialled at the St Austell Brewery Celtic Beer Festival in November.
The Brewery, which celebrates its 160th anniversary this year, has tripled annual sales in the last ten years and now sells more than 16.7 million pints a year - 70% of which are Tribute.
James Staughton, managing director of St Austell Brewery, said he was delighted that head brewer Roger Ryman had expanded the cask ales in St Austell Brewery's permanent portfolio.
He said: "Roger's creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.
"Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates."
Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% abv cask ale brand will be an easy-drinking cask ale slightly darker in colour than Tribute and brewed using both English Golding and the Tasmanian-grown Galaxy hop.
28 Jan. 2011

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