Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. On tap: Breweries in Bay, Midland, Saginaw counties continue growing in popularity, profitability
In Bay City, two breweries - BARTS, 804 E. Midland, and Tri City Brewing Co., 3020 N. Water - have opened since 2005. Owners of each facility see more growth this year.
"We've basically doubled our sales the last two years," said Kevin Peil, majority owner and founder of Tri City Brewing Co.
Peil opened the brewery, which has about 40 or so other investors/owners, in 2007. The brewery, which sells some of its product at Midland's Dow Diamond minor league baseball park, expects to expand its tasting room this year and increase its production by more than 60 percent.
"We're targeting 550-600 barrels this year," Peil said.
A barrel of beer equals 31 gallons, or about 330 12-ounce cans or bottles.
View full sizeMichael Randolph | The Bay City TimesThe IPA or 'Indian Pale Ale' is one of 11 beers on tap that are brewed at B.A.R.T.S. in Bay City.
Bay City businessman Art Dore, owner of BARTS - formerly Lumber Barons' Charcoal Grill and Brew Pub - reopened the facility in 2005.
"The revenue has been increasing steadily in the brewery," said Dore, who owns a number of bars and restaurants in Bay City. "The brewery part is one of our high points."
BARTS produces about 375 barrels a year, according to brewmaster Marty Rapnicki.
"Beer is very profitable," Rapnicki said. "Alcohol in general is more profitable than food, and then you add the fact you make it, so you don't have the middleman and the distribution."
On Jan. 22, about 600 people attended a beer tasting event at BARTS with 20 brewers, including the region's newest brewery, Midland Brewing Co.
"So far we're spot on where we want to be, and it's just a matter of every month it ratchets up another level," said Keith Lawrence, co-owner and brewer of Midland Brewing Co., 5011 Saginaw, Midland. "There's potential."
Scott Graham, executive director of the Michigan Brewers Guild, a nonprofit public awareness and promotion group for Michigan craft beer brewers, said Michigan ranks fifth in the nation with about 90 craft breweries.
One of Michigan's most well-known craft brewers is in Saginaw County. The Frankenmuth Brewery dates back to 1862, although the current building was constructed in 2003.
Frankenmuth Brewing Co. brewed about 2,500 barrels last year, according to the brewery's president, Haithem K. Sarafa.
"We're continuing to grow," Sarafa said. "We plan to double our output this year."
Frankenmuth Brewery, 425 S. Main, reopened July 1, 2009, after being shuttered for three years. It joined Sullivan's Black Forest Brew Haus & Grill, 281 Heinlein, as the city's second brewery to open since 2003.
Graham and other officials attribute sales growth to a close-knit brewing community and rising interest from consumers for specialty beers.
"Craft brewed beer in Michigan has been going up," Rapnicki said. "Everybody's thinking about buying local, think locally ... well why not buy locally produced beer?"
1 Feb. 2011