Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Fritz Maytag and Ken Grossman Keynote 2011 Craft Brewers Conference
Maytag and Grossman are slated to engage in a wide-ranging conversation looking back on more than 40 years of craft brewing. Expect anecdotes, reflections and insider stories from these two trailblazers.
Fritz Maytag, former owner of Anchor Brewing Company in San Francisco, is considered the patriarch of the American craft brewing scene. Maytag bought the historic brewery in 1965, and his focus on improved quality, intensified flavors and new ingredients changed the beer landscape forever. Today, Anchor Brewing remains one of the most traditional breweries in America. Maytag sold the brewery in 2010 to The Griffin Group, entrepreneurs who plan to preserve and expand the iconic brand.
Ken Grossman started Sierra Nevada in 1980 with a background in homebrewing, a hand-built brewhouse and some interesting ideas about beer that were inspired by his visits with Maytag and Jack McAuliffe. Today, Sierra Nevada is one of America's longest-running craft startups, and is known for its innovation and relentless pursuit of quality.
When Sierra Nevada first opened its doors, there were less than 50 brewing companies in the United States. Today, there are more than 1,600 craft breweries in operation, and American brewers lead the world in variety of styles, innovation, experimentation and quality.
Together, Maytag and Grossman brewed Fritz and Ken's Ale, a Pioneers Stout, as part of Sierra Nevada's 30th anniversary series.
"I'm thrilled to welcome two pioneers of the craft brewing industry to the stage at this year's CBC," said Paul Gatza, Brewers Association director. "Fritz and Ken have a collaborative relationship and focus on quality and flavor that represents a key part of the heritage of craft brewing."
Russian River Brewing Co.'s Vinnie Cilurzo came up with the idea of a conversation between these two pioneers to serve as the CBC keynote presentation while attending a dinner at Anchor with his wife Natalie to celebrate the launch of the 30th anniversary beer. Vinnie related, "Throughout the night, Ken and Fritz spoke (a lot). They, of course, spoke about the beers being served, but, mostly they told us old stories and talked about our industry. It was amazing and anyone that was there thought the same thing. I truly felt lucky to be in attendance and hear all the great stories."
Both brewers are past recipients of the Brewers Association Recognition Award, presented each year to an individual or company whose inspiration, enthusiasm and support have contributed to the brewpub and microbrewery movement. Maytag was bestowed the honor in 1988, and Grossman in 1991.
About the Craft Brewers Conference
The Craft Brewers Conference is known for attracting renowned brewing industry professionals and supporters as keynote speakers. The CBC is the nation's largest annual gathering of the professional brewing industry. This year's event takes place March 23-26 at the Hilton San Francisco Union Square.
Conference workshop presenters cover more than 50 topics ranging from technical brewing to brewery management and marketing. A complete list of speakers and selected seminar topics is available on the conference website.
Craft Brewers Conference also includes BrewExpo America®, the nation's largest trade show for the craft brewing industry, featuring more than 200 of the top vendors in the industry. Attendees will also enjoy numerous social opportunities to sample the diversity of beers available in the San Francisco area.
Learn more about the Craft Brewers Conference at CraftBrewersConference.com.
4 Feb. 2011