The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Sierra Nevada Brewing is a true innovator
For me, the movement begins with Anchor but is defined by the Sierra Nevada Brewing Co., which celebrated its 30th anniversary in November 2010.
For those of us who were drinking such beers in the mid- to late '80s, the craft beer universe looks a lot different now. So many brands that were big then are either gone, plodding along or figuring out how to be relevant again.
I remember back in the day when I would walk into a package store and have to pick from Dock Street, Oldenberg, Pete's Wicked Ale, a Samuel Adams Lager, or a Sierra Nevada Pale Ale. There might be a Red Hook.
Now look at what we have to choose from. The Brewforia Beer Market in Meridian carries 600 different craft beers to chose from.
When Ken Grossman opened Sierra Nevada for business in 1980, there were about 50 breweries in the United States.
At the time of the company's 30th birthday in November, there were more than 1,500 breweries across the country - and the only craft brewer to sell more suds is the Boston Beer Co., which makes the ubiquitous Samuel Adams beers.
Sierra Nevada is the sixth-biggest brewery in the U.S. - behind Anheuser-Busch, Miller-Coors, Pabst, Yuengling and Boston Beer Co. - yet its products still taste like they were created with the loving care of a small, hometown brewery.
With so much competition, how has Sierra Nevada stayed relevant and vital for so long? I say it comes down to three things: quality control, a spirit for innovation and a decision about five years ago to increase its brewing capacity at its Chico, Calif., brewing plant.
"In the early days, it was all that we could do to get enough beer out of the brewery to fulfill orders," said Bill Manley, Sierra Nevada's brewing communications coordinator.
The plant upgrade was big enough to allow the brewery to meet all its orders with room to grow, Manley said.
Since its brewmasters always made small batches of specialty beers in Chico, the company made a strategic decision to start putting those into bottles and out onto store shelves in 2007. This was excellent timing, as more and more people were turning on to flavorful beer.
"We felt that we had an opportunity as one of the pioneers of the movement to help introduce more beers in more styles across the country ... and frankly, sharing more of our story with our fans all across the country," Manley said. "We feel like it is our role as craft brewers to continually challenge tastes and to help advance the greater cause of better beer."
"They have really stepped up the innovation over the last several years," said Paul Gatza, director of the Brewers Association. "They are an industry leader that always pushes quality."
Recent sales figures show that Sierra Nevada sold 786,000 barrels of beer nationwide in 2010, Gatza said. That is a 9 percent increase over the year before - at a time when traditional beer sales are flat and the nation's economy is just crawling along.
When you walk into a good beer store now, you are likely to find at least five or six products from Sierra, including year-round products like incredibly popular Torpedo extra IPA or Kellerweis wheat beer. There will be a seasonal, like the Glissade golden bock beer or the most excellent Bigfoot Barleywine-style ale (which should reach the Boise market by late February or early March, a little later than usual) in the cooler, as well.
Don't forget to see what specialty beers the company has released in 22-ounce bottles, like the new Hoptimum Imperial IPA or the latest and last of its 30th anniversary beers, a delicious Brewer's Reserve Oak-Aged Ale, a dry-hopped combination of Bigfoot, the winter Celebration Ale and the flagship pale ale, in a 750-milliliter bottle.
It also has a series of Belgian Abbey Ales about to debut this spring.
That's how to thrive and survive in an ever-changing marketplace. Make the best beer and do it well. Happy birthday, Sierra Nevada.
4 Feb. 2011