The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Commencement of Discussions for Operational Integration with Pokka Corporation through Reorganization in the Group
1. Commencement of Discussions with Pokka
The alcoholic beverage, beverage and food industries in Japan experienced a decline in consumer confidence due to delayed economic recovery and deflation, and a decline in the size of markets due to population decrease, the declining birthrate and aging population. Companies within the above industries are confronted with circumstances under which they are required to swiftly develop strategies to expand access to customers, to promote differentiation and enhance competitiveness utilizing their own strengths, and to actively develop their businesses in foreign markets. Within these circumstances, the Company and Pokka executed a capital and business alliance agreement in September 2009, and the Company and Pokka have made efforts to enhance the vending machines business, reduce costs through joint procurement, optimize production systems, develop business jointly in foreign markets, etc., and have achieved certain outcomes, in addition, the mutual relationship of trust between the Company and Pokka was further strengthened through collaboration after the alliance.
However, the Company and Pokka jointly reached a decision that the best measure for the two companies would be to develop their current capital and business alliance together, not independently, and to form an integrated corporate group to accelerate their collaboration, so that they are able to further improve their position within the current severe market climate.
Therefore, as the first step towards formation of a new corporate group, as stated in the “Notice of Acquisition of Shares (Subsidiarisation) of Pokka Corporation,” which was separately published by the Company today, the Company will acquire the additional shares of Pokka in late March of 2011, thereby causing Pokka to become a consolidated subsidiary of the Company.
In addition, in order to form a “corporate group creating value in food,” that has enhanced competitiveness in the domestic and foreign alcoholic beverage, beverage, food and restaurant industries, as stated in the exhibit “Commencement of Discussions for Operational Integration of Sapporo Holdings Limited and Pokka Corporation,” the Company has agreed to commence discussions with Pokka for the operational integration of the two companies through reorganization in groups, today.
The Company and Pokka will begin discussions regarding reorganization of the group’s business and organizational structure, and will consider the management setup and corporate name, etc. of the holding company appropriate for the newly reorganized corporate group, and move forward with discussions aiming to implement the new business structure in April 2012, when the 88th annual shareholders meeting of the Company, to be held in late March of 2012 will be finished.
2. Future Prospective
The Company and Pokka will promptly establish a committee for the operational integration, and will move forward with discussions regarding the operational integration, in addition, the Company will acquire the additional shares of Pokka in late March of 2011, as stated above. The Company and Pokka will consider reorganization of the group’s business and organizational structure, the management setup and corporate name, etc. of the holding company, and will move forward with discussions aiming to implement the new business structure in April 2012. The Company will announce its plan for the implementation of the new business structure at another time once it has been specifically determined.
10 Feb. 2011