With the Vietnamese government set to sell major stakes in two state-run beer producers, Japanese and European brewers hope to jump in and capitalize on the country’s growing suds market.
Sapporo Holdings is keen to acquire Czech brewer Pilsner Urquell, its president has told just-drinks, but only if the unit is separated from Anheuser-Busch InBev’s other former SABMiller assets.
It may come as a surprise to most, but modern Oktoberfest starts in September, rather than during the month it is named after, October. This year, the world’s largest beer festival started on September 17 in Munich, Germany, and will … Continue reading
Sapporo Vietnam introduced a new product, “Blue Cup”, the first brand by the company exclusively for Vietnam consumers. “Blue Cup” is the second product after Sapporo Premium Beer, imported to Vietnam market.”Blue Cup” is packed into 330 ml can, which … Continue reading
Sapporo beer is taking a walk on the dark side. Hoping to keep pace with a growing number of consumers looking for the next new thing, the Japanese beer maker is releasing Premium Black, its first new beer since its … Continue reading
Japanese brewer Sapporo Holdings is launching a cheaper beer brand later this month, marking its expansion from the high-end segment of the Vietnamese beer market.
Sapporo Holdings will begin marketing a low-cost beer brand in Vietnam later this month, joining other rivals seeking to develop one of the few growing middle-class markets.
Folks in Vietnam sure do like a cold one. Since gaining broad popular appreciation in the 1990s, beer sales have soared and the country has become one of the largest per capita consumers in the region.
The sales of Sapporo Brewery have reached 150-200% of the value of this indicator for the same period last year, two months after the launching of a new beer in the Vietnamese market.
Despite the fact that in 2015 Sabeco produced 1.38 billion liters of beer, the experts say very little growth of the company. Meanwhile, Heineken was able, for the very first time, to outstrip Habeco and to take the second place … Continue reading