Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer me up: What Asian countries drink, even when it’s not Oktoberfest
While Oktoberfestbier—the official Oktoberfest beer, with 5.5-6% alcohol by volume (abv) supplied by six German breweries—is usually consumed by festival-goers here and abroad, there are other beer variants that have made a name for themselves in Asia; alcoholic beverages that are perfect after a hard day’s work, pairing with delicious food, or as a catalyst for celebrations and merrymaking.
Kirin Beer and Sapporo Beer
Two Japanese beers make our list. Kirin’s Prime Brew is a 100% malt, first-press beer that was launched in 1990.
Another Japanese brewer, Sapporo, is actually the oldest one in Japan, and started the fine art and science of brewing eight years before Kirin during 1876.
Aside from being packaged in cans, both beers are more popularly ordered in izakaya (beer gardens), and are usually best consumed together with yakitori (chicken skewers), sushi, fresh sashimi, or grilled meats and seafood.
Singapore’s first locally brewed beer but enjoyed all over Southeast Asia, Tiger Beer—with its distinct silver, blue, and gold design—has been around since 1932.
A pale lager with 5% alcohol content, Tiger Beer is best paired with local Singaporean favorites such as chili crab, satay or grilled skewered meats with peanut sauce, or even the all-time favorite Hainanese chicken rice.
Despite the abundance of street vendors in Bangkok selling Thai iced tea, coffee, or fruit juices during daytime, it’s nice to know that one can sit back and have refreshing ice-cold beer at night. Chang Beer is also a pale lager with 5.4% abv. Its bitter taste complements and slightly compensates spicy Thai dishes like green curry (very spicy) and Tom Yum Goong (spicy shrimp soup), and even goes well with non-spicy options like Pad Thai and yellow curry.
Due to alcohol prohibitions in most Muslim countries, and with Indonesia being the most populous Muslim nation, sale and consumption of this 4.7% abv Pilsner/pale lager is mostly limited to the Hindu-dominated area of Bali.
Bintang beer goes well with a bowl of peanuts, or with Nasi Campur (pronounced as “cham-pur”) a dish consisting of white rice, meats, vegetables, eggs, and fried shrimp kropek.
San Miguel Beer/Red Horse Beer
San Miguel Beer, or San Miguel Pale Pilsen has been a staple of Filipino gatherings and celebrations for decades. Brewing since 1890, San Miguel is the largest brewery in the Philippines, while San Miguel Beer and it variant are the best-selling alcoholic beverage of choice not only of Filipinos but also by Hong Kong nationals.
While the 5% abv drink is still preferred by much of the population, Red Horse, a stronger lager drink with 6.9% alcoholic content also brewed the San Miguel Corporation, is getting traction especially in younger demographics. Both bitter drinks partner well with salty, sweet, and sinful Filipino favorites such as sisig, lechon, and local grilled barbecue.
27 Sep. 2016