Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
On The Frontier Of Beer In Vietnam
Not that there is not a tradition of beer drinking in the country. The famous freshly-brewed bia hoi can still be found on street corners here and there, but it is in the mass-produced larger sector that things have come on in leaps and bounds.
The Vietnam Beverage Association reports that in 2015 the country consumed 3.4 billion liters of beer, roughly 38 liters for every individual in the country. This was up 10 percent on the previous year, and a whopping 41 percent compared to 2010.
Local brewing giant Sabeco and its range of mass-produced blond largers accounted for slightly less than half of market share, but foreign brewers such as Sapporo and AB-InBev are moving in aggressively also.
A lot of the uptick in consumption is down to the fact that, well, beer is cool again with young adults. Since 2010, ‘beer clubs’, as they are known, have sprouted all over the country. These drinking palaces are pretty much as the name describes: lavishly decorated venues pumping out dance music, with crowds of people gathered in groups drinking beer from a tower device so they can self-serve. The bathrooms come complete with basins set aside for drinkers to purge themselves before returning to the action.
But there are signs, albeit small in the big picture, that the beer market in Vietnam is evolving. Craft beer is ubiquitous in much of the Western world, and local craft brewers are starting to make their presence felt in Vietnam.
Arguably the first to really get the ball rolling was the Pasteur Street Brewing Company, named after the venerable boulevard that bisects downtown Saigon. Unlike most start-up small brewers, they initially only sold their product through their own taproom, located, naturally, on the same street.
15 Apr. 2016