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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

King Beverage to bring Canada’s Russell Beer to US

Russell Breweries, a producer of premium craft beer in Western Canada, has entered into partnership with King Beverage, a beer distributor in the Pacific North West US, for distributing its beer in the Spokane area in the US.

King Beverage, Inc. has been an Anheuser-Busch wholesaler for 30 years with approximately 225 employees in five distribution points in Washington State and Idaho.

Russell Breweries CEO Brian Harris said this will be a phased introduction of the company's portfolio into the US market beginning with the launch of its top performing brands in Spokane and expanding from there.

"Regularly visitors from the US, who have tried its beer, enquire when Russell beer will be available in their market. Russell Breweries is now has the production capacity to properly service entry into the US and we are ready to maximize this opportunity," Harris added

King Beverage vice president/equity agreement manager Peter Rusnak said the company is excited to introduce Russell Beer into the US through the Spokane distribution point.

"The beer distributor has a large consumer pool that enjoys high-quality, specialty beers and we believe that they are going to respond well to the Russell portfolio," Rusnak added.

Russell Breweries produces premium beers in Western Canada in breweries located in British Columbia and Manitoba.

27 Mar. 2011



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