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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Tap It Brewing Co signs distribution agreement with Pacific Beverage Co

Tap It Brewing Co, a microbrewery located in San Luis Obispo County, California, has signed a distribution agreement with Pacific Beverages Co, a subsidiary of Jordano's, a beer wholesale operation servicing California's Central Coast region.
The brewing company currently produces India Pale Ale and American Pale Ale at its 10,000 sqft production microbrewery just South of the San Luis Obispo's downtown area.
The company said that it has selected Pacific Beverage based on their market coverage, professional capabilities and customer service.
The new San Luis Obispo brewery, which started its operation last year, has already seen its products placed into over 50 local retailers, restaurants and bars.
Tap It Brewing co-owner John Gordon said, "Working with the strong management team at Pacific, we have no doubt that we will have a lot of fun together building the craft beer market here in California."

27 Mar. 2011



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