Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

American Craft Beer Continues Global Expansion

In what is becoming a true success story, American craft beer exports grew again in 2010. The Brewers Association (BA) reports estimated international sales by independent craft brewers up 28 percent by volume for 2010, with some regions seeing export increases of more than 90 percent.
The Brewers Association’s recently-concluded annual export survey revealed that for the eighth consecutive year (representing all years for which data has been collected), U.S. craft beer exports increased substantially. In 2010, BA Export Development Program (EDP) subscribers exported more than 1.8 million gallons of beer, representing a 28 percent increase over total export volumes in 2009.
The increase in international sales is substantial in light of the lingering global economic recession. Despite decreasing purchasing power, consumer demand for American craft beers has remained strong and importers have continued to expand their portfolios of American craft beer brands. Canada, Sweden and the UK represent the largest markets for American craft beer.
“The 28 percent increase in the export of U.S. craft beers reflects the increasing consumer thirst across the globe for the world class beers that U.S. craft breweries are creating,” said Brett Joyce, CEO of Rogue Ales and EDP steering committee chair.
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include:
•Educating international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about U.S. craft beer culture.
•Informing member breweries about opportunities for their products in key international target markets.
•Complementing the industry's own efforts to increase international distribution.
To date, the Export Development Program has successfully promoted its members’ beer in Scandinavia, the Netherlands, Italy, United Kingdom, Germany, Canada, China, Japan, Brazil, Philippines, Singapore and Australia.

6 Apr. 2011

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×