Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
American Craft Beer Continues Global Expansion
The Brewers Association’s recently-concluded annual export survey revealed that for the eighth consecutive year (representing all years for which data has been collected), U.S. craft beer exports increased substantially. In 2010, BA Export Development Program (EDP) subscribers exported more than 1.8 million gallons of beer, representing a 28 percent increase over total export volumes in 2009.
The increase in international sales is substantial in light of the lingering global economic recession. Despite decreasing purchasing power, consumer demand for American craft beers has remained strong and importers have continued to expand their portfolios of American craft beer brands. Canada, Sweden and the UK represent the largest markets for American craft beer.
“The 28 percent increase in the export of U.S. craft beers reflects the increasing consumer thirst across the globe for the world class beers that U.S. craft breweries are creating,” said Brett Joyce, CEO of Rogue Ales and EDP steering committee chair.
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include:
•Educating international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about U.S. craft beer culture.
•Informing member breweries about opportunities for their products in key international target markets.
•Complementing the industry's own efforts to increase international distribution.
To date, the Export Development Program has successfully promoted its members’ beer in Scandinavia, the Netherlands, Italy, United Kingdom, Germany, Canada, China, Japan, Brazil, Philippines, Singapore and Australia.
6 Apr. 2011