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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

BrewDog to open third craft beer bar in August

Controversial Scottish microbrewer BrewDog is to open its third craft beer bar in August, with the site chosen by a BrewDog fan in a competition run the company.
Like its other bars, the site in Argyle Street, Glasgow, will trade under the BrewDog name.
With a capacity of around 120, BrewDog Glasgow will offer 14 draught taps and stock beers from Stone, Three Floyd’s, Mikkeller, Struise, Nogne, O, Alesmith, The Bruery and De Dolle breweries.
Cheese and meat plates, designed to compliment specific beer styles, will be offered, along with “hop pizzas”. In total ?400,000 is being spent on refurbishing the site.
BrewDog said the venue was located after it ran a competition in November 2010 asking customers to suggest sites in their home towns.
The winning entrant will receive a ?1,000 cash prize, a lifetime discount in the bar and a paid trip to the brewery in Fraserburgh, Aberdeen, to brew their own batch of beer. The company said people are still able to suggest locations as part of the so-called “Great BrewDog Bar Hunt” — BrewDog hopes to open five bars by the end of 2011.
BrewDog co-Founder James Watt said: “Involving our customers in the growth of BrewDog is paramount, that is why the strategy to find the next bar was simple in our minds. We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them be in charge of the next venue for our expanding bar network was a no-brainer.
“2011 has already been a whirlwind for us, with the opening of BrewDog Edinburgh providing a huge highlight. BrewDog Glasgow proves we’re not going to rest on our laurels.
“Our mission is to make people as passionate about beer as we are and our network of bars not only poses a threat to the insipid yellow mainstream lagers that populate the on trade, it provides an alternative to the drab, soulless, unimaginative bars that peddle them.”

6 Apr. 2011



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