Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
US. Stevens Point Brewery prepares for expansion
The brewery is adding storage space and installing aging tanks, which will increase its production capacity 25 percent to 100,000 barrels a year. Point also has started selling beer in two new states in 2011 -- Texas and North Carolina -- bringing the total to 15 new states since 2009.
Since then, the company has invested about $1 million to expand and upgrade the facilities, and that money is paying off. Last week, the brewery was named the 32nd largest craft brewery in the country based on sales by the Brewers Association, a nonprofit trade organization.
Since Operations Manager Joe Martino took over a stagnant brewery in 2002, business has tripled, Martino said, including double-digit sales growth in recent years.
"We continue to offer approachable, drinkable craft beers that are true to style," Martino said. "We're thrilled. Expanding is a great thing in this economy."
Point Brewery, 2617 Water St., isn't done yet. Martino said the company is considering a few other states as possible areas of distribution expansion. Executives also are discussing bidding on a house up for auction just south of the brewery at 2725 Water St., which would give the company another quarter of an acre for future expansion.
The current addition will take up a large chunk of the available land. The brewery is adding 6,600 square feet of warehouse space, and will use five more aging tanks and three fermentation tanks to increase capacity.
That new beer will have plenty of destinations. Point Beer now is available in more than half the states, from New York to Alabama, although in many states it only is distributed around major cities.
All of the Point beers, including the seasonal ones, are distributed out of state, although each market typically starts with three to four, Martino said.
"We hope to cover a whole state, but you don't necessarily start out across the whole state," Martino said.
"You start with three to four (beers), then the others come a little later."
21 Apr. 2011