The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
US. Mountaineer Brewing Company to be Sold
Gary Brooks, owner of the Martinsburg-based brewery, listed the business last week on the website Probrewer.com. The brewing company announced its closure to fans last Wednesday on its Facebook page.
Craft beers have been on the rise in recent years as consumers have switched from more popular brands now owned by foreign companies, to more locally-brewed flavors that cater more to regional tastes.
The industry began to grow in West Virginia especially in 2009, after the state Legislature doubled the maximum alcohol content limit—opening the doors to more unique brewing styles.
The Mountaineer Brewing Company was founded in 2007. Their products included six-packs of Lager, Pale Ale, Nut Brown, Stout and their Vandalia brew.
After lawmakers raised the alcohol limit, the company expanded into more boutique flavors.
Unlike the handful of other craft brewers in the state—which focus more on selling beer in kegs or on tap in restaurants, with only limited bottle sales -- the Mountaineer Brewing Company began distributing their products statewide in six-packs of bottles.
"It caught on pretty quick," said brewmaster Daniel Maerzluft. "Within that first year we bought four more tanks for fermenting and then four more the next. It just kept blowing up pretty quickly."
Maerzluft began crafting the company's beers when the brewery first started. He's now the only staff member left on site.
"I was here from install all the way," he said. "Now I'm actually doing the decommissioning, kind of the last guy standing."
Merzluft said he's still not quite sure what drove Brooks, who also owns a separate brewpub in Fredrick, Md., to shutter the brewery.
"Sales were fine and demand kept increasing," Maerzluft said. "It's kind of mind-boggling in my opinion."
Brooks did not return multiple requests for comment for the story.
Maerzluft said about a third of the company's sales were in the Eastern Panhandle, but he said markets like Charleston were beginning to grow.
He credited the increasing popularity of other craft breweries, like Fayetteville's Bridge Brew Works, with helping to open up the market.
"One craft brewery fuels another," he said. "The more the merrier, in my opinion."
Brooks has the brewery listed with an asking price of $500,000. A potential buyer could decide to reopen the brewery or have the equipment shipped elsewhere.
Maerzluft said he's working on a business plan with some acquaintances in hopes of opening his own craft brew shop in case a buyer decides to move elsewhere.
But he said he's still hopeful someone can step in and get the Mountaineer Brewing Company going again.
"We have so few breweries as it is, I'd just hate to see this thing go away," he said. "It'd be nice to have another brewery rocking it again."
4 May. 2011